Marketing Automation Coordinator - Drive Digital Campaigns in Bali

Join Reed Elsevier as a Marketing Automation Coordinator and take the lead in transforming digital marketing strategies through cutting-edge automation, dynamic content management, and seamless cross-functional collaboration. Based in the vibrant and inspiring locations of Bali, you'll be part of a team that drives impactful digital campaigns, leveraging the latest tools like HubSpot, Marketo, and Salesforce to streamline processes and enhance customer engagement.

In this role, you'll work closely with marketing, sales, and product teams to design, implement, and optimize marketing automation strategies. Your daily tasks will include managing email campaigns, automating customer journeys, and analyzing data to refine strategies. With Reed Elsevier, you'll have the opportunity to grow your skills in a dynamic, innovative environment, contributing to the success of global initiatives.

📋 Tanggung Jawab Pekerjaan

• Design and implement marketing automation workflows using tools like HubSpot and Marketo.
• Manage and optimize email campaigns, ensuring high engagement and conversion rates.
• Automate customer journeys, from lead generation to post-purchase follow-ups.
• Collaborate with cross-functional teams to align marketing automation strategies with business goals.
• Analyze campaign performance data to identify trends and areas for improvement.
• Stay updated with the latest marketing automation trends and best practices.
• Ensure compliance with data privacy regulations and best practices.
• Provide training and support to team members on marketing automation tools and processes.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 3 years of experience in marketing automation, preferably in a B2B environment.
• Proven experience with HubSpot, Marketo, or similar marketing automation platforms.
• Strong analytical skills with experience in data analysis and reporting.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team.
• Certification in marketing automation (e.g., HubSpot Inbound Certification, Marketo Certified Consultant) is a plus.
• Familiarity with CRM systems like Salesforce is a plus.
• Ability to manage multiple projects and prioritize tasks effectively.

🛠️ Keahlian

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